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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Manually tracking individual mentions is a time-consuming process. Guest post by Mehdi Hussen.

Sentiment 142
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. What is intelligent automation (IA)?

Strategy 104
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). Enter AI analytics.

Analytics 113
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7 risks of not prioritizing social media governance

Sprout Social

You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. If you have trouble getting budget to do some of this governance work, tell your leaders this could cost them $50 million, or more. Do this with process, protocols and the right tools.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. But before that, let’s shed some light on why this process is so crucial in the first place. You can track keywords from news, blogs, forums, and social media platforms in one place.

Tools 52
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How to Build a Brand Community for your B2B Business

Oktopost

Defining the desired outcomes for your brand community upfront will help you to manage this iterative trial-by-error process. . Their Community Cloud feature allows you to create a place where your customers can access online portals, join community forums, or ask product-related questions. What’s Your Platform? So, how do you do that?

B2B 121
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5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. So there you have it.