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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Share this on Reddit. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Share this on Reddit. How Much Does Online Reputation Management Cost? Subscribe to the comments for this post? Post this on Diigo.

Klout 114
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How To Promote Your Content Through Social Ads Effectively

Kikolani

Protect It At All Costs. Reddit: Your ad is really a “Sponsored Link” that will appear on Reddit’s front page or on chosen sub-reddits main pages. Make sure you follow what it takes to create a successful submission to Reddit, meaning a very compelling title because that’s all there is for your ad.

Content 60
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom.

Startup 109
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. Social Web.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. This quote from Reddit founder Alexis Ohanian speaks a lot of truth to the world of social media today (and the world at large). Well, on social media, guess what? .