Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Why is it so effective?

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Result: A new market discovered. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119