Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Fast-forward to the present day, where at Twitter I saw tons of TV studios using Twitter data to analyse the performance of their shows, and who they were connecting with.

Data 60

Data Focus Group Compete Twitter 60

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Perform competitive and market research.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Kikolani

JANUARY 26, 2010

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List. More #SMAZ Reviews.

ROI 114

ROI SEO Social Media Tips 114

The Marketing Blog

OCTOBER 10, 2008

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom.

Startup 109

Startup Web 2.0 SMS Proposal 109

Kikolani

AUGUST 18, 2015

Protect It At All Costs. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Twitter: Use the “Promoted Tweets” option. If you’re advertising on Facebook, Twitter or Pinterest, betting on posts that already proved to be successful is a very smart strategy.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. If you’re an agency that has all of this figured out, congratulations.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds. Take what you learn from your audience to inform future content. Videos should be kept short.

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!

Social Media 148

Social Media Strategy Consultant B2B 148

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Stay N' Alive

NOVEMBER 5, 2011

Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). The one thing I keep asking my reps at Yammer and SalesForce is that I need the ability to make some posts sent to my internal network public.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Chances are, there are smaller influencers or groups who have far more clout in your area. Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. While earning a spot on a digital influencer’s Twitter feed can mean serious business, aim to connect with other small business owners, too. Repackage Your Offers.

Small Business 93

Small Business Strategy Content eBook 93

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1. Keep an eye on new features and user engagement trends on the platform.

News 72

News Social Media Marketing Facebook 72

Viper Chill

DECEMBER 2, 2012

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. 2005 was our roughest year.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings).

Social Media 119

Social Media Strategy Mobile Consultant 119

Writtent Blog

JULY 16, 2013

One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Why is it so effective? Other People Are Already Creating Content. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88