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How to supercharge your marketing strategy with AI automation

Sprout Social

Cost-efficiency AI automation doesn’t just help with productivity: it also enables you to smartly reallocate team efforts more strategically. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses.

Strategy 100
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Imagine you were thinking about starting a new, online forum dedicated to a method of outdoor cooking growing in popularity. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).

Tools 141
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Perform competitive and market research.

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Social Media Is CRM

Social Media Network Marketing

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

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The pros and cons of social media

Sprout Social

And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. It’s created an “always-open forum” for constituents’ to voice their questions and concerns. Boosts transparency. Ability to crowdsource. Helps connect leaders with constituents.

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It’s a critical and cost-effective tool for gathering market and competitive intelligence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. The buyers in your market are telling you all of this now, through social media. It just takes listening.