Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

DECEMBER 5, 2022

And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. The better you know who you’re targeting, the more you can refine your strategy and expand your reach organically. Boosts transparency. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. How Much Does Online Reputation Management Cost? Have you ever wondered what people are REALLY saying about your brand ?

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Your response should be simple. Mid-Sized Companies: The Squeeze is On.

ROI 124

ROI Social Media Small Business CPC 124

The Marketing Blog

OCTOBER 10, 2008

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here.

Social Media 120

Social Media Content Analysis Sports 120