Webbiquity SMM
AUGUST 9, 2010
No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). The C-suite expects justification for every dollar spent, including investments in social media marketing. Share this on Bebo.
Convince & Convert
JULY 12, 2011
For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.
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Convince & Convert
APRIL 24, 2014
Post on the same days each week (For example: Monday and Wednesday) rather than have lulls in post frequency followed by days where multiple posts go up in the same day. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Aim to post twice per week. Use more visuals. Do more visual storytelling.
Laurel Papworth
SEPTEMBER 30, 2015
In this blab session we looked at low cost or free tools for VAs, online businesses and medium size businesses. IFTTT – examples. Salesforce Marketing Cloud (Radian6) for CRM integration. This list is not exhaustive, just what we covered in the 1 hour chat. Multi Platform updates – Hootsuite, Buffer, SproutSocial.
Kikolani
JANUARY 26, 2010
Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. An example of this was given during the keynote. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.
Convince & Convert
MARCH 25, 2010
That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.
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