Techipedia: Tamar Weinberg

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. To wipe startup costs, check out a free open source solution like phpBB. It’s Worked Before. Like this post?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. Here a few examples: 77% of the population of the world own a mobile phone. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. For example, by gender, age, purchase history etc.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Reduce overall costs. Additional recruitment costs. Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. 2) Reduce the Cost Per Patient. Drive more pre-qualified patient referrals. Extended study periods.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Another nice perk of being kind!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Let’s use Spotify as an example. Manroop is the Managing Director of Qudos Animations , an animation studio specializing in producing high impact animated web videos at an affordable cost. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Ask the agency and referrals for examples of how that issue has played out. Subcontracting arrangements can lead to serious execution problems including miscommunication, missed deadlines, and cost overruns. Ask for examples of when the agency has said no. But on another level, every business is unique. Use of subcontractors.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

For example, almost everyone recognizes the McDonald’s arches from afar. There are many benefits to using an unforgettable phone number as the call-to-action in your advertising. Together, the ads and the response tool establish a strong image in your market segment. The same goes for notable logos like the Nike swoosh.