Does Engagement Equal Action? Should it?
Direct Marketing Observations
NOVEMBER 16, 2010
The passengers were prompted to look on page 26 of the inflight magazine to view what was available and what the cost was. Example #1. Example #2. Example #3. When the flight attendants came to each row, the passenegers either looked up and told her no, looked up and told her yes and what they wanted, or never looked up.
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