Dave Fleet

OCTOBER 5, 2011

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). ROI is ROI, not Return on Imaginary Numbers.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

MARCH 5, 2012

Combined with the new Timeline for brands, Facebook in one fell swoop has both expanded the overlap of advertising with content, and has reduced the impact of other creative assets (for example, you can no longer direct people to a default tab other than your wall) in one fell swoop. Whether this will be cost-effective remains to be seen.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 28, 2010

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. You’ll be responsible for any travel and accommodation costs associated with getting there).

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

DECEMBER 20, 2010

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). If your site relies exclusively on Facebook’s Open Graph for sign-ins, for example, then Facebook going down must be pretty traumatic.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MAY 24, 2011

But the real strategic advantage comes in that the cost of the ad space is a known quantity. makers of fine hypothetical examples since 1912). Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth. Let’s say that our client is Widget co.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

SEPTEMBER 28, 2012

What about cost avoidance? What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about driving people to sign up to receive information over time?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414