Buzz Marketing for Technology

JULY 24, 2008

He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. The most notorious recent example is Michael Eisner.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

APRIL 10, 2013

For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Be sure to track key data points like visitor stats, cost per conversion, and abandonment rates. Peer pressure is another go-to tactic for getting reluctant executives to embrace change. Multivariate testing can quantify this very accurately.

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

JANUARY 26, 2009

Take Robert Scoble for example – I think blogging, I think Microsoft, and I think Video. He is a consultant that does cost reduction efforts. What economic value were you able to create with those services – was it growth, customer intimacy or just cost reduction? So what does your Personal Brand stand for?

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

DECEMBER 8, 2010

He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!) Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MAY 11, 2009

For example: Ford in early 90s decided to enter India. You can not participate in the growth of emerging market by using Box 1 – because emerging markets represent a huge opportunity since they are fundamentally different. Ford thought the typical India consumer could not afford the luxury car – so they took a Box 1 approach.

Project 100

Project Forums Price Industry 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

The Internet has eliminated the barriers of geography, cost and time. For example, the internet is a great place for Ukrainian Folk Dancers because now for the first time people who love Ukrainian Folk Dancing can ban together and create their own “Tribe”. But what is missing from these crowds are leaders.

Social Networking 100

Social Networking B2B Cost Brands 100

Buzz Marketing for Technology

JUNE 27, 2008

The numerous models that have been developed over time to describe the behaviour of information seeking and use (see Wilson 2000 , for examples) follow the user with an information need through the processes of seeking information in external sources to the goal of achieving understanding and action. 1954 ; Van Meter and Middleton 1954 ).

Construction 113

Construction Library Journal Study 113

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JUNE 19, 2008

It is recognized that availability, cost, and other issues are often involved, but program documentation should include specific consideration of the match between technology and program. Are the intended students likely to find their technology costs reasonable? Note, for example: â?¢ Online payment arrangements.

System 100

System Policies Education Course 100

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Television hit a tipping point - but channels (NBC) don’t. Select Category. Blog Council.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

And it costs you only one or two extra words. For example, if you e-mail a co-worker and ask for a report and she sends it to you, it may or may not be appropriate to send her a follow-up e-mail to thank her (depending on the circumstances). A simple, â??Joe, Joe, the meeting will be held â?¦â?? The meeting will be held â?¦â??

RSS 122

RSS Creative Commons Meeting Policies 122

Buzz Marketing for Technology

JUNE 27, 2008

Department of Labors Bureau of Labor Statistics is an excellent source for information on inflation, wages, consumer spending, employment, demographics, business costs and much more. Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines. Bureau of Labor Statistics - The U.S.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

JUNE 27, 2008

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Maybe some pragmatic examples? Now, in the web 2.0 Now consider the "2.0"

Wiki 140

Wiki Project Meeting Organization 140

Buzz Marketing for Technology

JUNE 27, 2008

The low transportation costs of “information&# and “knowledge work&# seem to imply significantly more competition in the arena of knowledge as we start competing in Thomas Friedman’s “Flat World&#. The most prominent example, to me, is “Value only exists outside a corporation. This isn’t TRUE.

Knowledge Base 100

Knowledge Base Automotive Compete Cost 100

Buzz Marketing for Technology

MAY 21, 2008

IDRC, for example , defines knowledge translation as "the exchange, synthesis and ethically-sound application of research findings within a complex set of interactions among researchers and knowledge users." Here you have a similar idea of how knowledge isn't simply 'managed' but is rather put into action some way.

Mobile 100

Mobile Research Policies Metadata 100

Buzz Marketing for Technology

JULY 24, 2008

Cope offers a prime example of what PKM can achieve. ?The is a real and tangible example of what can happen when people are given time, support and investment to grow,? Hiring and training costs are reduced and less knowledge is lost as staff-turnover rates are lower.? The TV programme, ?Faking says Skyrme. ?Hiring

Wiki 100

Wiki Knowledge Base Case Study Compete 100

Buzz Marketing for Technology

JUNE 27, 2008

8 Examples in Application. I am not sure of the cost/software licensing etc, as I was using a corporate license that we have. The introduction is supported by examples visualized in the Software tools Netdraw and UCINET: [link]. Examples in Application. Jump to: navigation , search Contents. 1 Social Network Analysis.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JUNE 28, 2008

including major costs, significant litigation, and a drag on key processes. For example, MySpace grew by 609% in one year, from just under 3.5 written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant significant risksâ??

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

For example, Ive used wikis to manage my own projects and RSS as a way to stay on top of information I need for my job. s perspective, has a great essay up on her blog about using blogs as low-cost learning tools. It had not occurred to me to think this right through, assuming that my emails, for example spoke of me, as I a.

Project 171

Project Screencast Strategy Wiki 171

Buzz Marketing for Technology

JUNE 27, 2008

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. where the "."

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

JULY 24, 2008

For example see Subtended Angle. The worldview of the student can be expanded because of the zero cost of communicating with other people around the globe. When virtual manipulatives are used in a classroom setting they can go far beyond chalk and talk. Many university projects are undertaken by teams spread around the world.

Education 100

Education Class Wireless Project 100

Buzz Marketing for Technology

JULY 24, 2008

Take legal information as an example — I may have access to all of the same legal resources as a lawyer, but I don’t have the training necessary to know where to start looking. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 21, 2008

Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.) Blog writers. thank you comments, and why readers liked their post.

Aggregator 100

Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JULY 11, 2008

The cost for Wikispaces goes from free to £4,000 a year, depending on what you are after. People will accidentally delete entire pages of content, for example, and panic about what to do about it. Other hosted options include pbWiki , Stikipad (see comments), Wetpaint and Wikia. Other things will be bound to go wrong at some point.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Buzz Marketing for Technology

JULY 7, 2010

Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Forget that they haven’t bid out the work in 3 years (no competition=greater margin) and they are already in your system (low cost of support, faster payment = greater cash flow). There’s clearly an imbalance here.

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 27, 2008

Twitter’s a good example of this. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. Its’ more cost effective as well; too bad it’s limited (as mentioned earlier) to such a small segment of workers. has been an interesting journey and a real world example of burstiness.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JULY 22, 2008

· Knowledge Management & the Cost of Not Knowing. wonderful examples of writing of a particular genre, that they can learn from. Building a Community-Based Society. Creating an Alternative, Gift Economy. Understanding and Caring for Our Animal Friends. Working Smarter. · Personal Knowledge Management. Innovation & Society.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Why not use Social Media to delight your customers.

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. wonderful examples of writing of a particular genre, that they can learn from.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? Lend Lease corporation, for example, is using a canvassing tool called ikonnect to do this. wonderful examples of writing of a particular genre, that they can learn from.

How To 100

How To Repository FAQ Aggregator 100

Buzz Marketing for Technology

JULY 24, 2008

We did have some costs that were negative and I fixed them. In the case of meetup.com , for instance, labels are pretty simple, having two facets: geographic location and a label referring to an interest (which can be pretty much anything - examples: "Radiohead", "homeschooling", "philosophy".).

Directory 100

Directory Metadata Blogroll RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Have you considered the real cost? ;-). Remember the EULA says they can gather personal information for targeting ads, and I suppose later they could fill too much of the screen with ads for example. For example, the Wall Street Journal problem (as Trevor noted). I use Gmail as my secret diary. Gale, Dialog, AnaVist).

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

NOVEMBER 14, 2012

Really, knowing about low-cost SaaS solutions—and how to use them to take advantage of opportunity—might just be the most significant indicator of marketing genius. So, for example, retarget repeat visitors based on the last product they searched for during their last visit. Getting Started with Personalization.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JULY 21, 2008

An example is the person who constantly has the radio on. For example, I have scheduled times during the day to check email. Web browsing or reading blogs for example, can easily take several hours if I’m not conscientious about it. Many people try giving up TV for a week, for example. for it in our lives.

How To 247

How To Digg Examples News 247

Buzz Marketing for Technology

JUNE 27, 2008

Foraging for information on the Web and foraging for food share common features: both resources tend to be unevenly distributed in the environment, uncertainty and risk characterize resource procurement, and all foragers are limited by time and opportunity costs as they choose to exploit one resource over another (Sandstrom 1994).

Study 124

Study Analysis Patterns Applications 124

Buzz Marketing for Technology

JUNE 4, 2008

An example might be “What are the parts of this system?&# An example question used in this activity might be “What roles are required to deliver this functionality? &# To create a prism, define a question that can be used to divide a unit of information into its constituent parts. Examples: “How might we…?

Tools 224

Tools Patterns Questions Examples 224