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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Reduces Marketing Costs. It’s highly effective marketing produced with very little direct cost.

comScore 299
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Research engine for agile product teams.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

There might be a new automation software slashing marketing costs in half. Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Search engine results. Cost per click. Cost per impression. Customer acquisition cost. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. Media coverage.

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How to optimize your marketing budget: Do more with less

Sprout Social

Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS.

Marketing 131
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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. ’s leading home services (broadband and TV) search engine.