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How to supercharge your marketing strategy with AI automation

Sprout Social

Cost-efficiency AI automation doesn’t just help with productivity: it also enables you to smartly reallocate team efforts more strategically. Here’s a brief look at what happens behind the scenes in an AI automation process and how data engineers build a model.

Strategy 104
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. .’

Tools 141
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Links from authoritative websites are still of course an important signal of authority to the search engines, but social media links now play an increasing and essential role in these calculations as well.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Search Engine Optimization: Is Social Sharing the Next Link Building? How Much Does Online Reputation Management Cost?

Brands 114
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The pros and cons of social media

Sprout Social

And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. The EU’s “right to be forgotten” gives people the right to request that search engines de-list some results from search queries related to their name. Boosts transparency.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109