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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

The primary bid strategies are as follows: Lowest Cost. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. Within the Optimization & Delivery section of the ad set, you’ll see an optional Cost Control field. You don’t care about the Cost Per Action.

Cost 202
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140
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Why Document Translation Matters

Idaconcpts

One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Needless to say, this is a situation that must be avoided at all costs. Time Won’t Be Wasted.

Price 70
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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. Meta will focus on Link Clicks and Cost Per Link Click when determining who should see the ad. Add columns for “Join group requests” and “Cost per join group request.”

Groups 184
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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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How Much Does It Cost?

Twist Image

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. Let''s talk about money. Brands are strange birds too. First, there is the procurement component.

Cost 91