Mindjumpers

AUGUST 26, 2010

However, choosing the right medium is the one that communicates your message in the best way: - With accuracy - With the largest likelihood of audience comprehension - At the lowest fiscal cost - At the lowest time cost However, you have to remember that the one you choose must meet all of your criteria.

Microblogging 212

Microblogging Policies Disqus Newsletter 212

Techipedia: Tamar Weinberg

JANUARY 25, 2008

As previously stated, users in the social news sphere find what’s newsworthy (e.g. Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. I simply cannot give any of these up in favor of another.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Mindjumpers

AUGUST 27, 2010

Social media monitoring (SMM) can drastically improve your website rank and visibility. The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Another effective feature of SMM is geo-targeting.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Jason Yormark

JULY 22, 2009

There are incredible tools and services at your disposal, most of which don’t cost a dime. Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. Social Network Platforms 1.

Communities 190

Communities Tools Strategy Message Boards 190

Mindjumpers

AUGUST 12, 2010

Relevancy is critical to maintaining subscribers – and expanding your current network. These are just some tips to get you started, but if you really practice the concept of e-mail marketing, it can be a very cost-effective way to communicate to benefit your business. Can you think of other points to add to help others?

Tips 206

Tips Marketing Authentication Disqus 206

Mindjumpers

JULY 1, 2010

Businesses need to know what their customers and prospective customers want and which channels they prefer, draft a plan, determine the costs and revenues, decide what content they need to provide and what information is relevant to the customer in that particular point in his lifecycle.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JULY 27, 2010

Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner. Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

AUGUST 27, 2010

Social media monitoring (SMM) can drastically improve your website rank and visibility. The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Social media monitoring (SMM) can drastically improve your website rank and visibility. The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Freelance Social Media

NOVEMBER 11, 2008

With the economy being tight shoppers will be looking for packages and promotions to help keep the cost down on their holiday shopping. If you run a PPC advertising campaign, add relevant holiday terms to your ad variations and keywords. Bundle promotions for “one-stop shopping&#. Reinforce delivery dates throughout your site.

Tips 100

Tips Foursquare Technorati Disqus 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Social Media 62

Social Media Social CRM Reputation Widget 62

The Way of the Web

JULY 31, 2010

There are some really interesting presentations by people looking to raise discussion and awareness on a range of security issues, including being able to eavesdrop on mobile calls with equipment costing $1500, reading RFID tags from over 200 ft away, or hacking ATM machines to let them spit out cash for you.

Privacy 31

Privacy Mobile Blogroll Disqus 31

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Social Media Network Marketing

AUGUST 19, 2010

Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. People visit social networking sites because they want to have conversations that dont involve sales pitches.

Reputation 87

Reputation Social Media Xanga Microblogging 87

The Way of the Web

JANUARY 19, 2010

Cut costs, overheads, staff and anything else you can to make your company as efficient as possible. Using a social network to broadcast out your messages to everyone is efficient. Tags: business blog comments powered by Disqus Blog Partners: Cutting back on digital to focus on traditional revenue generators is efficient.

Blogroll 29

Blogroll Disqus Journal Retail 29

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. Social networking sites like Facebook have drastically changed the way we use the Internet. But the cost can be quite high in some cases. Awesome Post! Thanks for sharing.

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Between hosting and implementation, there is no doubt that there are substanial costs involved. Also, $0.30 Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

The Way of the Web

JANUARY 12, 2010

Until then, we’ll have to live with the fact we’re trying to become open and transparent on networks which do their best to avoid hearing from us… Tags: customer service · social networks guystephens It's a great point and I prompted me to write a blog post about it ( [link] ).

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Techipedia: Tamar Weinberg

JULY 15, 2009

Access to these social media communities is free. The only substantial cost for you is time. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Strategery

JUNE 17, 2010

Sure, there’s a lot of interesting events, blogs, and tweets that I’m missing, but I’m also very aware of the opportunity cost of trying to do everything – the lost productivity, the increased sick days, the constant tired feeling, the loss of focus. link to post] How do YOU do it? Is that the question?” here: [link].

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

The Way of the Web

JULY 26, 2010

Video is definitely significant as broadband speeds increase (and sadly data caps often decrease), but it still tends to be primarily a consumption medium with significant streaming and distribution costs. blog comments powered by Disqus Blog Partners: To all these questions. « TALK THAT SMACK [.] « TALK THAT SMACK [.]

Blogroll 28

Blogroll Disqus Sports Journal 28

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 17, 2010

But at what cost? link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

OCTOBER 12, 2008

When using public networks for decision support, the manner in which data is collected – informed opinion – that is collected independently is an extremely important difference. In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

AUGUST 9, 2009

Mon, Aug 10, 2009 Best Practices Well, it’s been an interesting couple of weeks in the world of social media and IT security. If it was up to them, we wouldn’t have access to anything outside the organizational firewall, lest we chance exposing our network to a virus. But at what cost? The Whole. : The Whole.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 12, 2010

Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

The Way of the Web

AUGUST 9, 2010

They’re able to produce this content by farming the work out to a legion of online writers who are submitting for a low cost. If the nature of search changes, by becoming more personalised and from social recommendations, then the traffic to search query specific sites drops.

Content 28

Content Adwords Adsense Advertising 28

Josh S Peters

SEPTEMBER 18, 2009

So as long as you keep your CPA (Cost Per Acquisition) below $4 you’re making money and have a positive ROI. A list of people who use social media, engage and interact with the brand. I believe that rather than setting quantity goals for a social media strategy, one should set quality goals.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.]

Social Media 123

Social Media Social CRM Strategy Consultant 123