Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. With the low/no cost of entry, it does cost time – your time.

Social Media 134

Social Media Strategy Metrics Organization 134

Social Media Strategery

OCTOBER 8, 2009

We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) Since my day-job leans more into the public health and government agency arena–I couldn’t help but see the parallels between government 2.0 and non-profit 2.0 (for The Whole. :

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Like you say, it depends on what your metrics and goals are. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. link] [link] Suzanne Nasco #metrics for SM class! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 18, 2010

But at the end of the day, it’s a time and cost expense that is meant to generate business. Once we can start to get those metrics for clients, the conversation will be much easier to have. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. They don’t care. Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Im Jay Baer.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 18, 2016

And content score is essentially a metric that we use, based on a whole bunch of different variables, that lets you at a glance take a look and see how different types of content are performing. Video content, whether it’s YouTube or Vimeo, or you’re using something more metrics-driven, like Vidyard or Wistia or even Brightcove.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? They assume that just because [.] Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 31, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I guess the point is that to make it in a sea of millions it’s incredibly hard work and most people will not be able to do it. Im Jay Baer.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Kikolani

OCTOBER 20, 2010

Social Media Examiner uses Disqus so certain people can be setup as moderators. What metrics do you use to determine popularity of a blog post? I got to do my patriotic duty of the day by saving the government $8 in transportation costs. Southwest and Mashable created social media guidelines. How do you handle negative comments?

Meeting 141

Meeting Ustream Flickr Guidelines 141

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I would love to have a single “passport&# I can use across the web (disqus is another good example but it’s limited to commenting). That said, Facebook and Twitter are defining the next wave of the internet.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I would love to have a single “passport&# I can use across the web (disqus is another good example but it’s limited to commenting). That said, Facebook and Twitter are defining the next wave of the internet.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin. Thank you, thank you, thank you! big pat on back. thanks tamar.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 2, 2010

Metrics Integration Due to its online nature, social media is inherently measurable. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. The area of “metrics integration&# is especially interesting.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Social Media Marketing ROI: Metrics and Analysis : If you promote content on social networks, you should have some metrics in place to see how effective your campaign was.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 2, 2010

Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. You can’t get half elected. The day after an election, you’re either ebullient or morose. Im Jay Baer.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? When you do social media marketing , you better know how to work strategy, tactics, goals, and metrics. For you, this means practice and true application of acquired skill. This isn’t a post about people skills.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Then, you use that number as a success metric for influence. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Further, if your friends request to be untagged, don’t make a stink of it.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Result: A new market discovered. But the challenge isn’t to do these things. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119