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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196
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Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider. That is, how much would it cost me to renew my subscription? So in one sense, PRWeek is doing exactly what it should do: publish for, and publicize, those who butter its bread.

Directory 180
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Know when to publish. Ever wondered about when you should post on your social channels?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Tools 84
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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Includes some good comments on how information will be structured in the future (directories vs. tagging).

Resources 133
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How to Create the Best Google My Business Posts

Hootsuite

The rewards are high, but the time, know-how and costs involved are all low. Click Preview to see how your post will look, make sure you copy-edit and fine-tune it, then go ahead and hit Publish. In Hootsuite’s App Directory, install Google My Business. The short answer is: probably. For the long answer, read on.

Google 145
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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

You’ve successfully made a KakaoTalk Channel for your brand, and have access to messaging, analytics, promotional coupons and the ability to be found in the user directory. How much does KakaoTalk cost for businesses? Upgrade to a KakaoTalk Business Channel (optional). But wait, there’s more. Do KakaoTalk accounts expire? Get Started.

Mobile 83