Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

ProBlogger

MAY 19, 2022

Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. But for most of us, here are some cost effective tips and strategies for content distribution and promotion. Even just for online media, you can implement multi-channel marketing.

How To 26

How To Marketing Blogger Forums 26

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. Jennifer blogged about her ordeal and it caused a social media outrage. It hit the Digg front page and then was blogged by hundreds of people.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. So, it is inexpensive.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Linda February 14, 2008 at 11:36 pm I posted this on Digg. If we sell out we might make money but the cost is way to high. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It’s only the oral and nasal mist that I think they name in the suit.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Reply Yuval Kaplan August 27, 2009 at 12:25 am I think that the bottom line is that marketing via social networks is not as free as it seems. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Also, one story on the Digg home page does not an expert make.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.) Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JUNE 30, 2008

The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Once Plurk starts building up traffic, it may have the same problem.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Yes, patience is a big one!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Let’s say you did something along the lines of what I do — social media consulting and strategy.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 19, 2008

On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour Social media was always social , just not with that funny name. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Webbiquity SMM

SEPTEMBER 15, 2010

You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Social Mention. ** 5 stars. A quick and handy way to get a snapshot of the “social media rank&# of any website. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. High costs don’t always translate to better quality.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. SEO Mastermind Aaron Wall Brings Bad News : In an interview with Entrepreneur magazine, Aaron Wall talks about all things SEO. Not excess. I’d argue “rarely&# nowadays.)

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Andrew Sorcini Andrew Sorcini is also known as Mr. Baby Man and is Digg’s #1 User. He also founded Search Engine Watch.

Influencer 278

Influencer How To Press Release Blogger 278

Viper Chill

APRIL 25, 2012

Don’t let its lack of cost make you doubt the value here though. A lot has changed from the days when Digg was the only share button people used on their posts and – besides going directly to a website – RSS was the most common way to consume blog content. It’s more like a mini-eBook, without the price tag.

Sites 96

Sites Industry Blogger News 96

Techipedia: Tamar Weinberg

JULY 2, 2010

The first image is free, but each gift thereafter costs $1. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Write Your Social Media Plan in 8 Steps (Skyline Trade Show Tips): Need inspiration to get your social media plan in play? 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Ever see a press release become popular on Digg?! C’mon.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. No, building your personal brand in social media does not count.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. New Contests, Sweepstakes,& Free Stuff Listings December 18, 2008 at 12:57 pm People amaze me!

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

Deleting Wall Posts – I did consider this deleting all the wall posts – and then individually deleting each one as I make a new one to use it as an “away message&# style of functionality…but that would literally take several hours with all the posts going back to 2005 or whenever it started.

Facebook 277

Facebook Issues MySpace Privacy 277