Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

DECEMBER 27, 2010

– But the ROI on this effort is still squishy at best. “Squishy at best&# is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…&#. That’s totally right-on target. Subscribe to the comments for this post?

Research 113

Research Report Cymfony Social Media 113

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Time and time again I have clients ask me to show them the ROI they will incur from social media marketing and I have to tell them that time will tell. Comment by akstout18 | May 18, 2010 | Reply [.]

Social Media 168

Social Media Marketing Small Business Cost 168

Bill Hartzer

MARCH 15, 2010

It’s about optimizing your website marketing plan so that your website delivers ROI. For pay per click through the Google AdWords program, the average cost per click (CPC) is $1.76 Average Cost Per Click: $1.76 Average Cost Per Click: $2.71 What if they paid for their visitors? Average Monthly Searches: 1,220.

Engineering 130

Engineering Adwords Directory CPC 130

The Marketing Blog

DECEMBER 24, 2009

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” I think ROI should always be a consideration but I don’t think it should be the only consideration. [In Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Kikolani

NOVEMBER 10, 2011

Social shares including tweets, likes, +1′s, stumbles, diggs, engages, and votes on other networks. First Place in the Conversion Fest Blogging Contest with the post “ Measuring Social Media ROI and Goal Conversions with Google Analytics 5.” Everyone is generally allowed to enter a blogging contest. Related Posts.

How To 124

How To Digg SEO Blogger 124

The Marketing Blog

AUGUST 3, 2010

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Buzz Marketing for Technology

JUNE 28, 2008

including major costs, significant litigation, and a drag on key processes. Digg this Post to del.icio.us Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. This Month. November 2006. Intranet 2.0.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Layering on social media tactics for support can also decrease your contact center costs. Tweet This! Share this on Facebook.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Customer Case Study: 156 Percent ROI with HP. White Paper: Transportation is a prime opportunity to reduce costs. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. (If you havent already, spend the $14.95 « previous page. | 1 | 2 | 3 | 4 | next page » Email. About CIO |.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Can those results be tied back directly to sales, and therefore ROI? When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it?

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Why not use Social Media to delight your customers.

Social Media 211

Social Media Retail Loyalty B2B 211

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. Reply Linda February 14, 2008 at 11:36 pm I posted this on Digg. If we sell out we might make money but the cost is way to high. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Reputation 125

Reputation Chemicals Issues Consultant 125

Buzz Marketing for Technology

JULY 7, 2010

Start with making sure the ROI of each program supports the business goals. Forget that they haven’t bid out the work in 3 years (no competition=greater margin) and they are already in your system (low cost of support, faster payment = greater cash flow). Now the reality: It costs 3-5x more to acquire vs. retain a customer.

Groups 183

Groups Groups B2B Forums 183

Bill Hartzer

AUGUST 31, 2010

Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. What was the client’s ROI of their search engine optimization efforts? Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns? Do you offer ROI analysis? If inactive, why?

Engineering 150

Engineering Questions Company CPC 150

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Social Email Marketing

JUNE 26, 2011

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

Metrics 90

Metrics Social Media How To Message Boards 90

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 2, 2010

They need to cut costs. 2010 Lead Generation Marketing ROI Study (32 pages). This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Share this on Bebo.

Report 174

Report Social Media B2B GPS 174

Bill Hartzer

FEBRUARY 15, 2010

LeapFish also reported growing success with its extraordinary ad model that boasts zero cost per click fees. “Thousands of advertisers are procuring high demand keywords that can return ROI in just a brief period of time,&# said Bruggeman. “Over 80% of our advertisers renew their sponsorship for one year or more,&# he said.

Engineering 90

Engineering comScore Affiliate network Wikipedia 90

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Also, one story on the Digg home page does not an expert make.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? There’s a cost to this, though. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Get Control of Mobile Data (and More): Improve security and reduce costs with a mobility management platform (Video webcast). The Universal Wireless Client: How to simplify mobility and reduce the cost of supporting mobile workers (Video webcast). Calculate your UC ROI. Average (1 vote).

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. In the social media sphere, these are the guys who spam sites like Digg and other niche social bookmarking sites with totally off-topic spam.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Total cost? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&# Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

JANUARY 17, 2011

In response, 60% of B2B marketers increased their spending on social media efforts last year, and there is growing acknowledgment that hard social media ROI isn’t everything; the top reasons cited for using social media marketing include demonstrating though leadership, generating greater awareness, and engaging customers. Related Post.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

FEBRUARY 9, 2013

Assuming you both have social bookmarking profiles, use Reddit, Digg and StumbleUpon to bookmark each other’s posts. You will naturally have to donate more time and effort at the start of the partnership, but when you’re calculating long-term ROI, both sides can gain much from this alliance. Are you a graphic designer?

Blogger 41

Blogger Google Blogosphere Posterous 41

Convince & Convert

MARCH 9, 2010

So we get a lot more ROI for them on forums specific to those enthusiast niches. But that still costs money. link] [link] Marcomé Digg your public! (: [link] AlexKaris Are You Taking Social Media Shortcuts? Good stuff, as usual. link] Beth_Carroll Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. What is the ROI for Social Media? Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Social media marketing is a tremendous challenge, especially now that the market has become saturated with experts who clearly think that bringing their Digg front page success means that they’ve just launched a successful consulting business and can immediately sell their services to the highest (lowest?) My response: WRONG.

SEO 178

SEO Social Media Marketing Digg 178

Buzz Marketing for Technology

OCTOBER 7, 2008

Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Update: AMD spins off manufacturing to cut costs, raise funds. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Update: AMD spins off manufacturing to cut costs, raise funds. Development.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Adam Sherk

JUNE 29, 2010

Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 279

Press Release Marketing Class List 279