Webbiquity SMM
AUGUST 9, 2010
Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.
Social Email Marketing
JUNE 26, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.
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Webbiquity SMM
AUGUST 23, 2010
Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.
The Marketing Blog
AUGUST 3, 2010
A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.
Bill Hartzer
DECEMBER 27, 2010
Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. – Performance Metrics. The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers.
Webbiquity SMM
APRIL 27, 2010
Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Share this on del.icio.us. Post this on Diigo.
Webbiquity SMM
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
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