article thumbnail

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Share this on Bebo.

SM2 187
article thumbnail

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble.

Research 113
article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe that our business practices, processes, and output will modularize the way widgets have changed web design. The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. But it has meant they are trying to ger closer to their clients which is good.

Cymfony 113