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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. If you do not want to be sold as a lead, then you have the option to purchase the research. I took a look at the Social Media Marketing research data. That’s totally right-on target.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. Cost is one flat fee for up to 40 seats with support. You can also download the data and operate on it as well in CSV format files. PAID MONITORING SERVICES.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

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