Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 137

CSR Social Media Strategy Consultant 137

Net-Savvy Executive

MAY 9, 2012

Does it have information from a single contributor (such as a blog) or from many (such as a crowdsourcing site)? Consider the costs Part of what makes spam so frustrating is the volume level—there's a lot of the stuff around. The social media analysis equivalent is to process it all, so what would that look like?

Social Media 78

Social Media Analysis Posterous Metadata 78

Webbiquity SMM

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries. Marissa Mayer. marissamayer.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Kikolani

JANUARY 13, 2014

Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE). Add value to your product / service offerings instead of subtracting cost. It will get you closer to understanding their business and the colleague will be more likely to help you get that expert on your show in the future. (JE).

Review 144

Review Influencer Crowdsourcing Vimeo 144

Buffer Social

JUNE 24, 2019

These bots can use sophisticated technology like artificial intelligence and natural-language processing. The search suggestions at the bottom of relevant Google pages are a good place to start, as are crowdsourced communities like Quora and Reddit. What does it cost? Or they can be as simple as a series of IF-THEN statements.

Strategy 73

Strategy Marketing Survey Newsletter 73

Myrland Marketing

MARCH 4, 2010

To let you in on the process I used, which might be something you could all do for your firms or individual practices in this new world of Social Media to help build your firm and attorneys’ brands, I’ll let you in on the process I used to “crowdsource,” or gather ideas and solutions from many, for this question.

Social Media 70

Social Media Twitter Questions Crowdsourcing 70

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JANUARY 5, 2016

A customer-centric definition of content marketing, evolutions in the viewpoints and a crowdsourced list of other definitions, curated by J-P De Clerck (again). Here are three of your peers in content marketing sharing their lists of tips and ideas to kick start the process of making use of your internal resources. Does this scare you?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Pay-per-click is the type of ad model, and cost-per-click is the fee per click.

List 145

List Social Media HootSuite URL 145

Later

MAY 28, 2020

Not only does this cut the cost of a Pride activation campaign, but more importantly it makes it accessible to everyone — which is exactly how Pride should be. Plus, their passion and understanding of the Pride movement will be a huge asset in the decision making process on how you decide to communicate with your social audience.

Campaign 60

Campaign Social Media How To Instagram 60

Convince & Convert

AUGUST 25, 2010

Imagine opting into a “crowdsourcing&# activity when you log into your local joint… &# everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?&# The possibilities are endless, and I’m intrigued as a marketer and as a consumer!

Facebook 142

Facebook Yahoo Collaboration Social CRM 142