Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Cost per impressions, for example, is a useful metric for digital marketing teams who want to know if their paid content is reaching their intended audience. Sentiment (Positive and Negative Mentions). Web Conversions. Share of Voice.

Report 131

Report Social Media Metrics Team 131

Hootsuite

OCTOBER 28, 2019

Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. Ad Targeting Cost Trends. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 In this case, CPA represents Cost Per Website Click. What is the source of this increased cost? Look no further than the CPM.

CPA 113

CPA CPM Facebook Cost 113

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. Average ad CPM of $2 = $17,894 in gross ad revenue per month from Twitter program.

Social Media 165

Social Media Strategy Alltop ROI 165

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. You also learn what to avoid at all costs. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.

ROI 105

ROI Analytics Influencer Campaign 105