Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. At the heart of every Brumby’s store are hard working people running a small business. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. Even initials.
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