Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads.

Facebook 180

Facebook Discount CPC Notification 180

The Realtime Report

JULY 6, 2012

Facebook: 901 million monthly active users. via Facebook. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. The #RLTM Scoreboard: Social Networking Stats for the Week.

Cost 142

Cost Social Networking CPC CPM 142

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 131

Metrics Video Brands Facebook 131

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Let’s talk about paid social ads.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

MARCH 26, 2020

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. As a result, my next course will be focused less on Facebook ads and more on live streaming and virtual teleconferencing with webinars and Facebook Live. Should You Change Your Messaging?

CPM 202

CPM CPC Price Advertising 202

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. Brand Trust.

ROI 154

ROI Marketing CPC Retail 154

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Facebook even offers split testing to simplify this process for marketers.

Strategy 142

Strategy Facebook CPC How To 142

Jon Loomer

NOVEMBER 6, 2018

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Cost Per Result. Cost per Link Click.

Organization 166

Organization CPA Facebook CPM 166

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

AUGUST 3, 2022

This also applies to CPC (All) and CTR (All). While links away from Facebook are included in these clicks, it can also include clicks to open other experiences within the ad, like click-to-call, click-to-message, lead forms, playable experiences, and more. But, of course, opt-outs do not apply to activity on the Facebook platform.

CPC 200

CPC Metrics Advertising URL 200

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

Template 59

Template Templates Analytics Report 59

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tim Kassouf the Director of Marketing at G.1440 Tim Kassouf the Director of Marketing at G.1440 Tweet This!

B2B 273

B2B Advertising CPC Marketing 273

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

agora pulse

MAY 29, 2018

I was spending €3,000 per month on content marketing and social media. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Boss Tip.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

I was spending €3,000 per month on content marketing and social media. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Boss Tip.

ROI 108

ROI CPC eBook URL 108

Jon Loomer

JANUARY 17, 2024

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They uncover issues with low quality when when costs and volume are good. Facebook is absolutely flooded with DM scams, review spam, and other scams right now. They know how to find that information and make sense of it.

Advertising 190

Advertising API Skills CPM 190

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Jon Loomer

MARCH 8, 2023

The Cost Per Link Click went up 3-4 times. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Cost Per Quality Visitor clearly best for Quality Visitor optimization. The costs when optimizing for Link Clicks and Landing Page Views did come down, but it’s still not close.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

JANUARY 19, 2017

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Current conditions available: Cost per Result. Cost per Add Payment Info (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. So try to direct them to someplace on your Facebook Fan page.

Facebook 150

Facebook Syndication Tips Marketing 150

Jon Loomer

AUGUST 21, 2023

You aren’t obsessed with CTR and CPC. You care most about your Cost Per Desired Action, and you know how to troubleshoot when your costs go up. What will your client do then? You’re valuable because you know what metrics to monitor.

CPC 144

CPC Advertising Campaign Eventful 144

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. The channels are competing for your video content and thus launching new features to keep marketers engaged. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform.

Strategy 133

Strategy Social Media CPC Influencer 133

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Maximize your marketing efforts by optimizing for SERP and social media, both.

SEO 157

SEO Social Media Strategy Hashtag 157

agora pulse

JUNE 14, 2016

If you’re a social media marketer, you know you have to run Facebook ads. I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time! Well, it turns out that when you target Facebook ads to fans, you get 700% more click throughs.

CPI 60

CPI CPC Facebook Cost 60

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% So we can all admit Facebook ads are a pretty big deal. Facebook Feed ads.

List 107

List Guidelines Facebook CPC 107

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Let’s dive in.

Metrics 112

Metrics Social Media CPM CPC 112

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. Molly Pittman on Facebook.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content.

Cost 74

Cost CPC Facebook Campaign 74

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download. Let us know in the comments!

Tools 63

Tools Social Media CPC Facebook 63

Keyhole.co

MAY 12, 2023

Social media marketing Get more out of your social media campaigns to promote your brand. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience. This is purely for monitoring what people are saying about your brand on social media.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. The majority of our ad budget was spent on users aged 13-17, who had the most impressions and the lowest cost across the metrics we tracked.

HootSuite 97

HootSuite Campaign Metrics CPC 97