Cost Related Topics 
The Marketing Blog
AUGUST 3, 2010
A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.
The Marketing Blog
NOVEMBER 6, 2007
The first thing that strikes my mind when I talk about REVA is “cost&#. Yeah, REVA has been promoted so far as a cost-effective fuel efficient car for a typical Indian consumer. Having said that no can deny the cost-advantages it offers in the long run). If you have, what is the first impression that you get about it?
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The Marketing Blog
MARCH 5, 2008
How much does it cost? Shopkeeper – Price slightly higher than 15k it costs 19k bucks. I must say its fulfills most if not all the features you’re looking out for. the shop-keeper uses all his experience to market the cellphone) Buyer – Ah. looks quite cool. Buyer – 19k ? I really cannot stretch beyond 15k.
The Marketing Blog
OCTOBER 10, 2008
So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. There website called [link] is full of such great offers.
The Marketing Blog
DECEMBER 24, 2009
While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” I think ROI should always be a consideration but I don’t think it should be the only consideration. [In
The Marketing Blog
FEBRUARY 4, 2010
for this and sceptical organizations could roll-out this app to save productivity costs. At a technology level, it would protect against reaching the threshold & at a business-level it could be a possible revenue model for the users, where-in the pro-users could pay to cut the limit.
The Marketing Blog
DECEMBER 5, 2007
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