Techipedia: Tamar Weinberg

AUGUST 14, 2012

Manroop is the Managing Director of Qudos Animations , an animation studio specializing in producing high impact animated web videos at an affordable cost. I would love to hear your thoughts on the subject in the comments!

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

MARCH 27, 2012

Social media can indeed provide a time- and cost-effective way to conduct market research. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Another nice perk of being kind! Give Props for Giving Props. After all, it is your job to do so.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

You will gain the ability to build a database of leads for future marketing efforts, analyze campaign results for media budget optimization, and examine a wide range of call data such as cost of calls, missed calls, and markets that produce the most results and bring you the most leads.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

MARCH 20, 2012

As a business person, you are probably pulled in a million directions, but when you are paying for visits, ignoring that particular direction is costing you money with each passing moment. Do you have a dedicated team member to serve as an industry expert to the marketing team?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Possible downsides are cost and lack of flexibility. They have the ability to support you in any or all of the areas I just described, but are probably looking for a very broad scope of engagement. The advantage here is, or should be, full integration with all advertising activities.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Subcontracting arrangements can lead to serious execution problems including miscommunication, missed deadlines, and cost overruns. The more of your work that gets farmed out, the less it is under the agency’s control – and your control. Establishes objectives and evaluation criteria.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

MARCH 13, 2012

” Although Timberland has committed itself to many social responsible projects causing costs to rise, its earnings have not taken a hit and in fact are also rising. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 22, 2014

After years of trial and error, I’m fairly certain I’ve perfected the tactic from a low-cost perspective. Its monthly cost is lower than the full cost of this guide. The cost of this guide is so much lower than it would take to hire me, so get to it and buy the guide! But that’s not what this is about.

How To 162

How To Cost Small Business Social Media 162

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&# Look at their policy about servicing you from the get go. Never heard of that at any other company.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

APRIL 3, 2012

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. It is the real economic impact the organization has on its economic environment.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 4, 2010

That’s gotta be more luck than skill no? Reply Tamar Weinberg March 4, 2010 at 3:22 pm Hi Isaacson, actually, I don’t think it’s just “luck.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 22, 2011

Gmail is free, but the storage space will cost more money.). RTM is free, but extra functionality such as mobile access costs $25/year.). Free for video/IM, but phone plans cost money. 30/domain one time cost.). As you can see based on how many GBs I’m currently occupying, it’s worth it. Remember the Milk.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JANUARY 25, 2008

As previously stated, users in the social news sphere find what’s newsworthy (e.g.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

OCTOBER 16, 2012

It will cost you, but the payoff is there if social media proof has anything to do with your bottom line. It’s all there. THE SHORT, HAPPY LIFE OF YOUR TWEETS: TIME FOR TWYLAH.

Aggregator 158

Aggregator Social Media Campaign URL 158

Techipedia: Tamar Weinberg

FEBRUARY 29, 2016

The points cost for 2015 travel between zones was fixed regardless of the price of the train ticket in dollars. Therefore, if you went from zone 1 to zone 2, the cost in points would be the same even if the route was longer or more costly. The thing that differentiates the 2016 program from the 2015 program is a zone system.

Training 100

Training Airlines Travel Class 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

APRIL 15, 2015

As a Datanyze fan who may want her own insights (not to be beholden to an expensive corporate account), I would love for Datanyze to have a small business plan that does not cost hundreds per month. Clearly, people focused apps can coexist but still be completely awesome and super useful.

Data 100

Data Tools Bookmarklet Social CRM 100

Techipedia: Tamar Weinberg

AUGUST 24, 2011

To me, the cost to profit arbitrage was worth it. I don’t rush the process. However, when I started my -ecommerce business back in 2005, I paid for traffic by launching an extensive Google Adwords (PPC) campaign. Spend $1 to make $3 was a no brainer, at least initially. SEO is NOT Everything!

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

MAY 19, 2008

I was 12 at the time, it was 1993, and AOL cost $5.95/hour Whereas everything used to cost money (my highest AOL bill was $267.48 The cost: over $4k for a 386SX/25mhz with 170MB of hard drive space, 2MB RAM, a 2400 baud modem, and a 13″ monitor. Email is still email (but doesn’t cost $0.25

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money? The answer, quite simply, comes down to the real cost of labor.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Twitter, Customer Service, and Good Brand Management (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond). Yes, patience is a big one!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? I explained multiple times that I did, in fact, donate coverage and advertising space to good causes but that I did not feel a large corporate-backed, co-branded initiative of this kind was truly not for profit.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

Social media brings customer service to a higher level, and in fact, it also reduces costs. For larger brands, it’s a constant reminder that the brand is present and working for you. Customer service is the new marketing.

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. In the screenshot above, control is shifted to everyone and empowers your community members.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. If we allow ourselves to continue without correcting the problem, sooner or later that internal conflict will undermine our efforts and we will be forced to compensate. Moral of the story: We need to be true to what we know to be right.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff : Do you want to see the best return on your Facebook campaign — the highest cost per likes? Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

FEBRUARY 21, 2012

I was building the site in the hopes of income, but my focus was not to extract income at any cost. My ideas were original regarding my topic and I could actually make a difference in the lives of my readers. Instead, I used more of a “creationist mentality” to focus on building the most helpful and useful website that I could.

How To 151

How To Buy Engineering Energy 151

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. Finally, I haven’t tried it yet, but Viralheat sounds promising , especially for the cost.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 17, 2010

This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Also, a Community Manager might need to deal with the day-to-day sales process for a customer they’ve brought in.

Communities 237

Communities Twitter Web 2.0 ROI 237