Cost Related Topics 
Small Business Mavericks
JANUARY 3, 2013
When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. This is where the cost of customer acquisition gets sticky. If there is a way to control the cost of aqcquisition, and there usually is, then you should control that cost. Manage that cost of acquisition.
Small Business Mavericks
JANUARY 31, 2013
If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. If it is, there are some definite costs, and I mean beyond the dollars and cents. You’ll also have to count the cost of rebranding your other assets.
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Small Business Mavericks
MARCH 6, 2012
The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits. Networking – building a network can be a difficult task, yet there are ready made networks already out there, you just need to learn how to tap into them.
Small Business Mavericks
MAY 27, 2014
Social Media Marketing is going to cost you money even if it isn’t an item in your budget, because if you aren’t investing in a wise social media strategy you will lose business to those who do. Social Media social media marketing social media strategies'
Small Business Mavericks
JANUARY 24, 2013
You’ve heard the old saying, “You get what you pay for.” ” That statement really applies to content. If you believe in content marketing – and in this day, who doesn’t? – then you owe it to yourself to invest in your content. And that means paying for what it’s worth, not a penny less nor a penny more.
Small Business Mavericks
MAY 10, 2012
However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. The end result, less traffic, possible at a higher cost per click, but with a much improved conversion rate.
Small Business Mavericks
DECEMBER 7, 2017
You can’t manage what you don’t measure—and you’re going to be too busy starting up your business to focus on everything you must track to understand the true cost of operations. There’s a cost associated to everything from your office furniture to the restrooms. Compare that figure to the cost of hiring a cleaning service.
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