Josh S Peters

JANUARY 13, 2010

Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. Converstion rate and bid cost are symptoms of the landing page, ad wording, and target keywords. You will build your strategy based on them and your strategy will be supported by tactics.

Strategy 100

Strategy SEO Lijit Buy 100

Josh S Peters

DECEMBER 10, 2010

These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. These simulations then allow marketers to create, plan, schedule, and control goal-oriented strategic planning activities with unprecedented speed and accuracy. Relationship Marketing (RM).

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

DECEMBER 10, 2010

These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. These simulations then allow marketers to create, plan, schedule, and control goal-oriented strategic planning activities with unprecedented speed and accuracy. Relationship Marketing (RM).

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

OCTOBER 4, 2011

In total it cost me $600 more than my co-workers and several hours of my time to get to Cleveland. During my exchange I was told that my 1-way ticket (previous date overlapped other out of state meetings) was non-refundable, non-transferable, non-exchangeable, and more expensive than my co-workers who were on the same flight.

Airlines 172

Airlines Comparison System Travel 172

Josh S Peters

AUGUST 25, 2009

5 /PRNewswire-FirstCall/ — OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, has released new Penny Pranks videos in support of its “Back To School for Pennies&# program, featuring a different assortment of school supplies for the cost of just one penny during each week of the back-to-school season.

Social Media 100

Social Media Case Study Press Release Lijit 100

Josh S Peters

NOVEMBER 3, 2009

You should also know which keywords have the best conversion and which ones are costing you the most per click. If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

NOVEMBER 5, 2009

What matter is they didn’t communicate and it’s costing them. Whether it was Toyota not communicating with the artists or Toyota not communicating with their agency to make sure it was done right doesn’t matter at this point. Bottom line there is no excuse for what happened.

Flickr 100

Flickr eBook Lijit Sites 100

Josh S Peters

SEPTEMBER 18, 2009

So as long as you keep your CPA (Cost Per Acquisition) below $4 you’re making money and have a positive ROI. However, if you’ve been doing your due diligence you would know that based on your data each customer is worth an average of $4 due to what they buy from your free newsletter.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JUNE 15, 2011

Once you have that then it’s time to quantify the data and tie to revenue or cost saving measures where appropriate. Figure out what kind of information your stakeholders need and what kind of reports they will need to determine success and keep your program funded. I seriously can’t recommend this book enough, go get it today!

ROI 153

ROI Social Media Review Case Study 153

Josh S Peters

JUNE 21, 2010

It’s an extreme illustration of a sketchy practice to be avoided at all costs. This Twitter profile has accumulated over 800 followers, but has yet to provide a single update in any way related to its stated content (coupons for Utah). And does it work? Judging by the last post over six months ago, it doesn’t look to be worthwhile.

Social Media 159

Social Media Case Study Lijit eBook 159

Josh S Peters

JUNE 15, 2011

Once you have that then it’s time to quantify the data and tie to revenue or cost saving measures where appropriate. Figure out what kind of information your stakeholders need and what kind of reports they will need to determine success and keep your program funded. I seriously can’t recommend this book enough, go get it today!

ROI 105

ROI Social Media Review Case Study 105

Josh S Peters

DECEMBER 17, 2010

With the ability to reach millions at low costs compared to traditional media like television, print, and radio, it’s a no-brainer. Social Media is a kind of softball for smart and pragmatic politicians looking for low hanging fruit.

Social Media 184

Social Media NGO Campaign YouTube 184

Josh S Peters

DECEMBER 17, 2010

With the ability to reach millions at low costs compared to traditional media like television, print, and radio, it’s a no-brainer. Social Media is a kind of softball for smart and pragmatic politicians looking for low hanging fruit.

Social Media 184

Social Media NGO Campaign YouTube 184