Jeff Esposito

JUNE 29, 2011

To measure the value to the business, count the number of interactions and multiply that by the general cost in man hours for handling these types of calls. The formulas and examples listed above are just some of the ways that you can tie a value back to your social media efforts.

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Social Media Metrics Loyalty ROI 44

Jeff Esposito

MARCH 25, 2015

The hub also delivers cost and staff savings on managing and sharing digital content. Thank you, Jeff (aka @jeffespo). Chris Ehrlich. Chris Ehrlich is the founder of NewsSpark , the social content hub.

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Content Journal Publishing Metrics 20

Jeff Esposito

SEPTEMBER 16, 2011

The Swag and Tax Question: An IRS Auditor Reveals the Facts – interesting post on what swag can and probably should cost bloggers…worth a read if you work with bloggers or accept swag on your blog. If you are a manager looking for results, take a look at this post as it may solve some of your problems. Image - steven w.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

DECEMBER 10, 2010

And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33 This is especially vital for companies who rely on social networks as their broadcast platforms. per month.

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Tumblr Privacy Price Hosting 33

Jeff Esposito

OCTOBER 18, 2013

Competitor Relationship: Do they like your company/products? Would they ever purchase from your competitors? Do they like your competitors? Company Relationship: What do they want from your company? Best made products? Information Source: Where do they get their information? Are they using search engines online?

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Company Social Media Insurance Influencer 40

Jeff Esposito

AUGUST 6, 2012

Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. 17% less in radio/TV ads.

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Cost Study Social Media Press Release 51

Jeff Esposito

OCTOBER 15, 2010

You should measure only when the value of information is greater than the cost of obtaining it. The biggest two lesson I’ve learned from the book so far: Defining what you want to measure is (at least) half the battle.

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Social Media Metrics Education Cost 33

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). We all are smart enough to know that there is no free lunch. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 22, 2010

Sure a law firm can afford that ad space much easier than the self-service dog spa…so how does that dog spa owner get any valuable and cost-effective outreach? Where is the variety? Where is the legitimacy? Public relations! Well…obviously an integrated campaign is most effective, but I’m certainly biased.

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Creative Commons Disqus News Advertising 29

Jeff Esposito

AUGUST 27, 2010

While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand? – Now this one makes the list to show how far our culture has degraded. Enjoy this post? Share your thoughts in the comments below or with your own networks.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

SEPTEMBER 3, 2010

this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. Here’s this week’s edition of Five for Friday. Are you creating social media scorched earth? This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win.

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Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

NOVEMBER 4, 2011

Chart: One Year of Prison Costs More Than One Year at Princeton – growing up in New Jersey and having family there, this article just makes me sick. A year of incarcerating a prisoner in a Jersey prison costs more than sending a kid to Princeton for a year.

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Klout Metrics Cost Influencer 33

Jeff Esposito

APRIL 18, 2011

Those reviews were few and far between, but it does make you wonder how much the “sample” marketing game costs these companies to get in with certain hospitals. In some cases we were told, I wouldn’t use X product, we just use it because company X gives it to us from hospital staff.

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Sample Samples Company Cost 37