Akamai Marketing

article thumbnail

The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet.

Cost 161
article thumbnail

What’s the ROI of Social Media Silence?

Akamai Marketing

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? What is the ROI of silence? Of ignoring conversations? Ignoring customers? What do you get from that? Interesting question isn’t it?

ROI 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Strategic Plan Template

Akamai Marketing

If that sounds too overwhelming, consider the amount of time your business will spend on social media and ask yourself the cost of NOT knowing how your efforts are paying off? Phase one to social media strategic planning may take several hours to complete. The important thing is that you do it.

Template 203
article thumbnail

5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

Not only that, but you’ll find unraveling cheap costs a whole lot more than “done right the first time.” Unraveling “cheap” is one of the most time and energy consuming processes you can not pay for. I bet you’ve been there in other forms of development. Marketing is no different.

Startup 100
article thumbnail

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100
article thumbnail

5 things to measure in social media ROI

Akamai Marketing

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When there is a cost savings, then that should be included in the ROI model as well.

ROI 161
article thumbnail

Best WordPress Plugins for Business

Akamai Marketing

Cost: Free for personal use. $5/month Cost: Free, but accepts donations. Cost: Free. Cost: Free. Cost: $49 one site, unlimited landing pages and (great) support for 1 year. In the 5 years I’ve been using Akismet, spam has never been a real issue for me. Download: Directly from your Plugin Dashboard.

WordPress 213