20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. It’s hard to have a conversation with a logo. Both are clearly damaging to your brand. Disappointing offers. This will inspire a quick un like. Company-centric content. Fairly or unfairly.
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