Pam Moore

OCTOBER 3, 2016

They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Sprout Social

MAY 25, 2022

These conversations and activities provide insights for sales and support, including: Sales objections. Paint a complete picture of your CRM contacts with information and conversations via social media. Reports, white papers and other lead magnets. Pain points and challenges. Wants and needs. This includes: Blog posts.

Team 110

Team B2B Platform Analytics 110

The Realtime Report

DECEMBER 27, 2012

First, define the online conversation you need to be a part of using keywords. Try getting out of the box by considering lifestyle-related conversations. Use those keywords to find the people who are leading the conversation you are interested in and create your list of influencers.

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

APRIL 11, 2012

Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Research your company’s social media landscape , so you understand where your prospective buyers are congregating and active.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Conversion and Measurement Tools Will Force Social Media to Evolve. Trends to Watch in 2011.

Trends 124

Trends scribd Skills Training 124

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why you must never be afraid to ask for help.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

JULY 1, 2021

Low conversion rate. Going hand in hand with the long time in each sales stage is the conversion rate. Are webinars gaining more attention than expected? How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Create even more in targeted topic areas.

B2B 124

B2B SEO Travel Hubspot 124

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn?

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

OCTOBER 11, 2016

Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper. Brand Humanization in a Nutshell.

Tips 60

Tips ROI Social Networking Training 60

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

SEPTEMBER 9, 2016

1 conversion driver: Trial. #1 1 conversion barrier: Trust. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. Continue the conversation post-chat in our Facebook community. SproutChat. t5IsGCWMBg. 42CQGTuTO8.

Strategy 40

Strategy Marketing Hubspot Cost 40

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch.

Trends 99

Trends Instant Messaging Review Cost 99

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Diva Marketing Blog

MARCH 23, 2009

Businesses have been employing white papers for eons to set this in motion. However, add social media tools such as blogs, live podcasts, social networks and even Twitter, to the mix and you go beyond what could be a white paper yawn. The heart of this initiative is built around sharing knowledge. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere. Try it free today.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

JANUARY 2, 2013

.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 4, 2012

As those headings suggest, this isn’t a book about “engagement,” conversations, shares, likes, followers or any other soft measures of social media success, but rather is focused on using social media to generate a high volume of qualified leads, the top priority of B2B marketers. .” ” Keep videos short.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

MARCH 1, 2017

Not only does the free trial offer increase your ability to collect leads, but it also naturally pushes those leads further along in the conversion process by giving them a taste of your product. Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. s best intranet: IBM (webinar). Intranet (Finding ROI) White Paper. E-mail fatigue has become a common business complaint. Intranet in the mindâ??s

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. White Papers.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JULY 25, 2023

But, if you’re unfamiliar with ChatGPT’s conversational AI model , you may not be sure what kind of questions and commands will get the most out of your chatbot. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Conversion Reports and collecting actionable insights. Buffer’s Week of Webinars on Digital Marketing. — 15. Diploma in E-Business.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Leads to more conversions. This eventually leads to higher conversion rates. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Then there’s more element of surprise and, as a result, more attention and conversation is produced.

Content 234

Content Marketing Reputation Case Study 234

Sprout Social

FEBRUARY 22, 2021

Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Invite others into the conversation. Tagging companies and individual people brings them into the conversation, boosts visibility of the shared content and invites others to engage with your community.

B2B 137

B2B Social Media Hashtag Press Release 137

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Brings natural flow to the sales process: Even if the case study doesn’t have a direct call-to-action, it helps your sales team during the conversion phase of the sales funnel. Social media posts – Engage with your audience by responding to comments, sharing relevant content, and being part of the conversation.

B2B 52

B2B Strategy Brands Content 52

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. White Papers.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122