Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You have to be on Twitter.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. But usually, this opens up conversations and connections with other people in that same space, allowing you to share more thoughts and ideas. Often, the people you retweet will follow you back.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Facilitating Conversations. Another reason engagement with social platforms is important is because it provides people with a place to have conversations about the trade show event, but also about your exhibition stand or booth.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Connect with Twitter. Connect with Grin on Facebook or Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Photo by Andy Kelly on Unsplash.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Therefore, marketers should focus on engaging in conversations with brand followers, and enhancing the customer experience through real interactions rather than one-sided content.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” You don’t even know the conversations are happening.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Conversion Rate Optimization. Conversions grew 65%. On Social Media. Worldwide social media adoption rates remain sky-high.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Lead conversions (all social media sources).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. He specializes in sales funnels, targeted traffic, and website conversions. Connect with Shane on Twitter or LinkedIn. Image credit: Rebeca Calavera on Unsplash. A solid brand identity can help you get more people to trust your products and/or services.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 18, 2011

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. What are the qualifications for such a role? Bad news can go viral too.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. The real risk is in ignoring those conversations. Those practices are timeless, but social media has increased the velocity and magnitude of such conversations.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

NOVEMBER 3, 2015

Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

MAY 23, 2011

number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Twitter followers. Landing page conversion rates. Enhanced brand image and credibility as an industry thought leader or category expert. Expanded social media following (e.g.,

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. For example, on Twitter : Photos average 35% more Retweets.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter. The losers are those with abandoned blogs, silent Twitter accounts, orphaned Facebook pages. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Or perhaps you’re looking for new ways to get influencers engaged.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

APRIL 19, 2011

You can’t have a conversation without listening. Conversations can’t be automated. Automated welcome DMs on Twitter and the like are obnoxious. It takes time and effort to create content, promote it, monitor social media conversations, and participate in dialog. Failing to LISTEN. It will backfire.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. You can’t do that with executives at GE, IBM, Ford, etc.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

AUGUST 2, 2018

If you’re not at least doing social media monitoring , you may be missing out on important conversations with your brand; throwing the ball out of bounds and missing opportunities to score.). Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

APRIL 30, 2020

Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. This helps you know whenever an important conversation related to your niche goes online. Managing your Instagram account along with other platforms is not an easy task.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. It’s no longer the biggest ad budget that wins.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. But what if they changed that pattern?

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. 3) Tweriod.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 16, 2016

71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. 74% use LinkedIn, and 42% use Twitter. First-discussion conversion rates (the percentage of qualified leads that accepted calls from salespeople) have been eroding over the past five years. MarketingProfs ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 6, 2016

The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo.

Brands 100

Brands Loyalty Survey Newsletter 100