Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups.

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Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

APRIL 20, 2010

In the social media sphere, the aces of social media can tap into their “Flow” at will (without chemical assistance) to either begin a conversation or continue one that’s already started, making them both attractive to others and an effective representative of themselves / their business. Be genuine.

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Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MARCH 27, 2012

But it’s rare to see such fan love on Facebook and Twitter. Add a personalized caption to acknowledge the conversation you had – like “Thanks to Maria and Tomoko from USC for stopping by on Tuesday. Suffice to say, it certainly doesn’t stack up to a high percentage of fan engagement, new leads, or conversions. Why is that?

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response. Social marketing is conversational marketing in large part. But more than directly answering their queries, listen to what they are saying, the way conversations tend to go, and get out ahead.

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ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Sending auto-DMs on Twitter. No platform differentiation.

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Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Social media “experts&# recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. Lisa Barone explains that you can lose credibility in social media if you beg for favors before you’ve had a conversation. There’s no question about it. Kittens are nice too.

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Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. There are a number of channels (Facebook, Twitter, forums, etc.) that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. I would say that a typical day is very busy. Will Kinsler. Alain Quinto.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Moreover, we live in a real time society now, thanks to Facebook and Twitter. Markets are conversations. In many cases, those conversations need to touch upon the root of the problem, customer service, before they even think about marketing. After all, a satisfied customer tells 3 friends, but an angry customer tells 3,000.

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Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Thousands of random conversations in person and online with all kinds of people. For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Instead, it is conversational and fun. It might be in public on Twitter (“Hey (insert name) and (insert name). Young and old.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

AUGUST 17, 2011

However, I did not try to answer the Netflix question ; instead, I looked at what Social Media Analytics tells us about an exogenous event that happened Monday, August 15th, when flash flooding in New York and New England dominated online conversation in the area for much of the day. Twitter Influential Steven DiMartino.

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Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Follow him on Twitter. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Ignore the pundits who try and tell you how to blog, Twitter and network. Nice post Glen. Cheesy but true.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. What are they offering that Twitter, Facebook or LinkedIn isn’t offering? A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. Like this post?

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Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. Avi explains, “Twitter lets us take relationships deeper and convert supporters to active volunteers.&# But Twitter is the tip of the iceberg.

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. This is a guest post by Michael Silverman.

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Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. Mashable users were also kind enough to participate with twitter mentions, which helped us get even more users. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC.

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

MARCH 17, 2010

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured.

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both closely, the comparison to Twitter shouldn’t even be the case. After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. But Plurk is a lot more, and Twitter still has its place.

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

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Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Trust builds with strong relationship. Answers Yahoo!

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JUNE 18, 2008

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. Twitter has major problems with uptimes, Plurk is missing some major features, and Brightkite is having issues with Verizon. Plurk introduced a comment system which helps create a conversational feel.

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Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

AUGUST 25, 2010

If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Their Twitter account has less than 500 followers but they’re not engaging enough.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data. Precise Website Analytics.

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Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The more I participate on social networks like Twitter, Socialmedian, Facebook, and Google Reader, the more my content is being shared and distributed and discussed. After I had expressed my thoughts in my blog post, I had an exchange with Louis on Twitter about comment fragmentation. This is a win-win approach.

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Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) Companies are still challenged with whether they *should* get involved in the conversation.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 14, 2012

They can significantly boast the conversion rates of websites and e-marketing campaigns. To directly contact Manroop to discuss how you could potentially benefit from an animated web video visit the studio’s website and connect with Qudos Animations on Facebook and Twitter ! . They can help create a memorable brand identity.

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Don’t forget to follow Samir on Twitter. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It also depends on goals.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

(Of course, if you know them and can actually have lengthy conversations with the person day after day, that obviously means your relationship has made it to the next level.) Tagged as: facebook , linkedin , opt-in , permission marketing , relationships , social media , spam , twitter { 5 trackbacks } Hostage Marketing: Hot New Fad For 2010?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

If you sense that every phone conversation is going to be an ordeal – keep looking! Follow Brad on Twitter. [ Over to You: What factors have I overlooked? What do you look for in an SEO? Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm.

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SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game. Answers Yahoo!

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. Every year, I can only read so many articles. So what are they to do?

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions. Answers Yahoo!

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Social Media StumbleUpon SEO ROI 100