Jason Yormark

AUGUST 13, 2009

Pre-Buzz – Rather then wait for the store to open, Daniel jumped on the opportunity to build buzz and awareness using Facebook, Twitter and their website to collect emails. Daniel used Facebook and Twitter to slowly leak out hints as to who they were and the community ate it up and offered prizes for those hot on the trail.

Examples 249

Examples Social Media Social Networking Community building 249

Jason Yormark

OCTOBER 31, 2011

Leave meaningful responses and contribute to the conversation rather then just saying “Great blog post!!!!”. I always try to respond to all comments on my blog not only to thank them for doing so, but to contribute to the conversation. Related posts: Twitter Etiquette: Should You Follow Everyone That Follows You?

Comments 214

Comments Authentication System Conversation 214

Jason Yormark

APRIL 4, 2011

Get Serious About Twitter – Many people just stick with Facebook and never think Twitter is worth their time. If used properly, Twitter can be a great tool to establish yourself professionally, grow an audience, and network. Take the time to contribute to these conversations, share your content, and establish yourself.

Social Media 226

Social Media Google Reader RSS HootSuite 226

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. Automate Twitter – Many people immediately balk at the idea of using tools that automate some of the tasks with Twitter. I see Twitter as a tool that can work in a variety of different ways for people. Worth every penny, hands down.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

JULY 27, 2010

Hell, even I’m guilty of over saturating my twitter feed with social media tweets. Automate Twitter – Many people immediately balk at the idea of using tools that automate some of the tasks with Twitter. I see Twitter as a tool that can work in a variety of different ways for people. Worth every penny, hands down.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

AUGUST 9, 2009

August 9th, 2009 Posted in Social Media Tweet Share When I peruse the different Twitter followers and followees I often get Twitter envy when I stumble across some users with a large follower base. That’s a whole different conversation. I thought it was great that Twitter did a purge of spam accounts a few weeks back.

Social Networking 100

Social Networking Badge RSS Disqus 100

Jason Yormark

AUGUST 8, 2012

Facebook likes and Twitter followers are not a measure of social media success. From engagement to measurement, the fact is if your business or organization is of any size, simply using Facebook or Twitter’s website interfaces will leave you frustrated and with little time left over for anything else.

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Jason Yormark

JULY 22, 2009

Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building.

Communities 190

Communities Tools Strategy Message Boards 190

Jason Yormark

AUGUST 19, 2012

Look beyond Facebook Likes and Twitter Followers. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Did they increase engagement? And if so, what tactics did they use that were specific to each client? The Gut Check – Everyone has the gut check.

Consultant 218

Consultant Social Media Proposal Strategy 218

Jason Yormark

AUGUST 19, 2009

In comparison, Twitter comes in at 14% and Facebook at 9%. Get involved in the conversations. Nobody likes someone who just stops by and posts their links without ever being involved in the conversation. It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic.

Groups 209

Groups Groups LinkedIn How To 209

Jason Yormark

FEBRUARY 18, 2010

As of this blog post, the Office for Mac twitter account is closing in on 8,000 followers after a few weeks of going live. Obviously a good thing, and part of that success is certainly the group’s ability to be in the conversations. Well over 3,300 fans after just a few weeks. I wasn’t expecting that many that quickly.

Apple 200

Apple Embedding RSS Disqus 200

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Jason Yormark

SEPTEMBER 14, 2009

Let’s say for the purposes of starting a conversation that you’ll make a wage that is commensurate with your experience level in a job of this nature and get to live in what is probably the most incredible place to live in the Mountain West – Missoula, MT. Great use of Twitter and Facebook to evangelize the opportunity. Social Media.

Communities 195

Communities Applications Process Video 195