Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin. Get the perspective of an early public sector adopter of social media.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. Get used to two-way conversations. When you ask a question on Twitter, respond to people who reply.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 17, 2010

For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. Twitter profile search: Improved integration with Twitter allows you to quickly search for Twitter user names and have user profiles pop up within the console.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

DECEMBER 31, 2011

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. Increased search focus.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 17, 2011

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Twitter got its big break-through at SXSW in 2007. Networking Mecca. No breakout companies this year.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. The continued rise of Facebook community managers.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. In this manner, web analytics are not subject to the same sample requirements as panel companies.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Social media objectives vary. Top-of-mind awareness. Improved customer service and retention. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. Essential when it comes to effective research, but not in consuming it for broad communications trends. Social can underpin and enhance other functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 14, 2011

Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem. You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260