Buzz Marketing for Technology

JULY 27, 2011

But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Learn more about the growing importance of the social conversation in building and maintaining an audience in Networked Insights’ Social Intelligence Report: True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter. At first it.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. But a quick Google search and bingo digital ink is indelible.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Share this on FriendFeed.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 2, 2010

With all this create content both in object form and recorded form from the virtual event we were really able to ramp up the number of conversations we were having out on the socialsphere as you can see from the snapshot taken from our Networked Insights dashboard which is comparing the month of December to the month of January.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 2, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Our next webinar is titled Social Listening: Harness Marketing Insights from Consumer Conversations be sure to sign up for it or view the schedule of other upcoming webinars here.

Storify 100

Storify Brands Marketing Upcoming 100

Buzz Marketing for Technology

AUGUST 12, 2009

With Twitter!! Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) In fact we even won our first engagement over Twitter – so watch out DellOutlet we are gaining on you fast!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 24, 2010

They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) The dynamic I am pointing out exists for most brands today B2C and B2B brands.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

JULY 17, 2015

Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

4-Become a part of the conversation and start commenting on the blogs you read. 5-Join the microblogging phenomena by reading Tweets at Twitter. (If 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Twitter: What am I doing?

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

OCTOBER 27, 2009

That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter. Conversely most people don’t just pick up the phone and call a company anymore. Some of these issues first showed up on Twitter way before they ever hit the Contact Center.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? With a Coupon Code! –

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Let me explain …. Email this to a friend?

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JULY 23, 2009

Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! I know who I would rather have.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

JUNE 27, 2008

conversation. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

NOVEMBER 13, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

JANUARY 20, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Then at least be thinking strategically and always be looking for how you can use social data to show impact. To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

AUGUST 4, 2009

Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going. Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example).

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

JANUARY 4, 2011

Fresh customer research and a potential lead now that you broke the ice with them – you can have an intelligent conversation about their answer. You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Why not play Product Box !

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. This new access provides sales people with leads and opportunities once hidden from the world in person to person verbal conversations or the invisible conversation. A new form of access is being created.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

SEPTEMBER 17, 2015

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

Liveworld 100

Liveworld Company Storify Microsoft 100

Buzz Marketing for Technology

OCTOBER 5, 2008

You can follow my Twitter conversations at Quotably. Twitter /dajbelshaw. Buddha knows best, or why ‘digital literacy’ is so hard to pin down. My collected stuff. Pretty much everything I do online is collated on my Friendfeed page. My comments on peoples blogs are collated at CoComment. 100,604 words in 426 posts.

Construction 190

Construction Proposal Flickr RSS 190

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100