Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. The importance of social media integrations with your business’ tech tools can’t be overstated. These conversations and activities provide insights for sales and support, including: Sales objections.

Team 110

Team B2B Platform Analytics 110

Buzz Marketing for Technology

AUGUST 10, 2011

You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

MAY 15, 2012

Needless to say, the Big Data hype has also caught the attention of software developers around the world, and a new species of social media tool software is emerging: Social Performance Software (SPS). So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Content ideation ChatGPT makes a great sounding board, and one of the best ways to use this tool is as a brainstorming partner. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A Final Question.

Survey 185

Survey Industry Newsletter Press Release 185

Hootsuite

JULY 12, 2022

Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper.

Brands 114

Brands HootSuite Module Meme 114

SocialFish

OCTOBER 8, 2010

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results.

Guidelines 184

Guidelines Policies Social Media Handbook 184

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

JANUARY 13, 2021

In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion.

Social Media 97

Social Media Marketing Newsletter URL 97

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When has the bitcoin replaced the weather as an elevator conversation? Who are these people? How do they feel about the topic/brand?

Analysis 87

Analysis Research Metadata Patterns 87

Pam Moore

OCTOBER 3, 2016

They are often thrown to the wild pack of tweeting craziness as their management teams and leadership know less than they do in understanding how to drive business value using these new social tools and methodologies. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI.

Social Media 167

Social Media Marketing Training Skills 167

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

SEPTEMBER 23, 2016

Top free tools and social network data sources to leverage to humanize your brand. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

FEBRUARY 1, 2011

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Conversion and Measurement Tools Will Force Social Media to Evolve. Top 25 Social Media Keyword Search Tools (StayOnSearch). Trends to Watch in 2011. Organizations Will Become Publishers.

Trends 124

Trends scribd Skills Training 124

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ? How Is Brand Visibility Measured? be sure to keep it non-promotional.

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

agora pulse

FEBRUARY 1, 2017

But it’s hard to manually track thousands of conversations. To build and maintain these relationships many businesses use social CRM tools. As with any other tool, this sparks lively debate. When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process.

Social CRM 60

Social CRM Avatar Groups Groups 60

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Proactive Report

DECEMBER 22, 2014

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate.

Content 63

Content Training Patterns Skills 63

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

However now we have access to many technological tools, which if used well, can assist us in coping with information overload. More on that later, along with some of the tools and approaches I find effective. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Proactive Report

OCTOBER 21, 2013

Having your fans like and tweet is one thing – you have to enter the conversation for them to remain engaged. Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. the tools are available. You have to respond.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Pam Moore

MAY 6, 2019

Though some agencies and consultants may want you to think influencer marketing is about tools and number of followers. This is the second in a series of conversations that will cover influencer marketing in detail. 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources.

Influencer 60

Influencer Activities Content How To 60

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page. Use the free tool WiseStamp to add an image and more to your outgoing emails.

List 257

List Organization Tips Newsletter 257

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page. Use the free tool WiseStamp to add an image and more to your outgoing emails.

List 217

List Organization Tips Newsletter 217

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” What’s your view on this? Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

FEBRUARY 16, 2016

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. eMarketer ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Laurel Papworth

APRIL 28, 2011

Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. worth of ticket sales. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Socialmedia.biz

APRIL 13, 2017

In fact, it’s a critical part of the conversion process. Include a lot of educational content like white papers and case studies in your social marketing plans. With all the high quality automation tools available on the market today, it’s tempting to completely automate your social selling. Don’t overwater.

Social Media 63

Social Media Hubspot Cost Case Study 63