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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. I came away impressed. Placing a Value on your Visitors.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. I think I played the part well.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions).

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Sure I love the conversation but…

Direct Marketing Observations

But what made all of those discussions and conversations cool was that we were connecting. To have conversations or make money? With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. Sysomos gives the sentiment a 68% favourable score. In modern times, this means social media. Gun control is a polarizing issue.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI. Email Collection.