Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.
Sherrilynne Starkie
JULY 19, 2013
Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.
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Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.
Sherrilynne Starkie
APRIL 5, 2018
Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. You’re going the wrong things.
Sherrilynne Starkie
AUGUST 4, 2012
A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. Since 2009, the UK’s West Midland’s Police have been engaging on Facebook, Twitter and Youtube, to v ery good effect. In Ottawa, we have Inspector Uday Jaswal now using Twitter.
Sherrilynne Starkie
JUNE 16, 2013
Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. However, the new function does make it a lot easier to find and understand the focus of conversations taking place. Hashtags are the first step.
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