Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. Tags: best practices facebook strategy.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

DECEMBER 31, 2011

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. As organizations increasingly adopt the role of media companies in their online communications, watch for content strategy to receive greater focus in 2012. Strategic content planning.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. Get used to two-way conversations. When you ask a question on Twitter, respond to people who reply.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. This is often counter to the organizational goal of a campaign: driving to a single conversion point, requires resources to be diverted from the primary goal and in doing so reduces the ROI of the campaign. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414