Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. This one is the real kicker.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Make data your best friend. Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Email this to a friend?

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

OCTOBER 6, 2009

When it comes to your customer analyze EVERYTHING, their markets, their strategy, their competition, their reasons for doing what they do, the solutions, the timing, the results, the plans, the people, the motives and then ask WHY, why are they doing it that way, why that approach, why that strategy, why that person WHY.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JUNE 27, 2008

conversation. wiki adoption strategies. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? With a Coupon Code! –

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Twitter? Re: Twitter? Were Here to Help.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Keynote Speaking/Strategy. We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. About Ross Dawson. Future Exploration Network. Books and Reports.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JUNE 28, 2008

This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Conversations (99). Portability / Number of access points. Context (remembering why it was saved) / Reminding. Select Month June 2008 (4). April 2008 (1). January 2008 (1).

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Money Strategy, a Dead Horse, and Folks. Why all the Fuss about Blogs in Marketing Strategies? Twitter: lizstrauss. 121 Conversation (15). Strategy (151). Tags: conversation , networking , relationships , thought-leadership Share This. Self-Promotion as Easy as Knowing What You Do. Use Guy Kawasakiâ??s

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Super Bowl. Terry Heaton.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Online social networks, such as Ning , Twitter , and even Facebook , provide teachers with a way to meet colleagues from around the world and around the country. Thanks for continuing this important conversation. Me on Twitter. My Twitter Playground. Getting Started With Twitter - Screencast. May 26, 2008 10:14 AM.

Education 122

Education Screencast Web 2.0 Wiki 122

Buzz Marketing for Technology

JUNE 27, 2008

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. This series has several parts.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. elearning strategies and development : (NIng, Brent. Fireside Learning : A network created for collegial conversation, for sharing thoughts about education. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. Schlenker ).

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But hope and guesswork do not make an effective strategy. That’s only going to lead to a flawed strategy and less-than-stellar results.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

JUNE 27, 2008

The busy wouldn’t dream of announcing on Twitter that they were headed to the mall to stock up on underwear — because that would ruin the carefully constructed illusion that they’re always working from 8 am to 6 pm. And to those who value privacy, Twitter is just another invasion thereof. the ability [.].

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

FEBRUARY 11, 2010

Leading up to the day of the event and even on the day of the event we again saw huge traffic coming to the site from social again approximately 10% of the traffic and 50% of the conversions were from social. Twitter does not have an Out of Office feature So at a recent Social Media event we got to.

Case Study 183

Case Study B2B Study Wikipedia 183

Buzz Marketing for Technology

MARCH 1, 2011

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

JUNE 27, 2008

He was just making conversation, but I was concerned. I had the same experience when asking for recommendations for books on Business Strategy and on Management Consultancy - very good and relevant answers! We also have a Biz Need feature which is like a Twitter Tweet, but describes a members most urgent business need.

LinkedIn 109

LinkedIn Google Directory API 109

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Conversation. Learn from the conversation. Good conversations can be across many blogs with links to show the way. chrisbrogan.com. Newsletters. June 16, 2008.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). Their data includes the full twitter fire hose (first provider to get the fire hose). They use Hierarchical Topic Discovery, which is more accurate than Sentiment or NLP because it clusters conversations based on natural language rather than sentiment.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. I don’t know that jetpacking over a mountain is going to be a sustainable business strategy. chrisbrogan.com. Newsletters.

Cymfony 113

Cymfony Badge Skills Comments 113