Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. There is a lot of spam, mostly broadcasts and few conversations; but people are joining and others are contributing. I invited friends and industry colleagues to join and participate.

Social Media 70

Social Media Strategy Tips Marketing 70

Ari Herzog

JANUARY 16, 2011

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Contact Ari: Twitter | Email | 978.558.0008.

Social Media 151

Social Media Case Study Policies Microsoft 151

Ari Herzog

DECEMBER 6, 2010

Don’t scratch your head too hard, the things we do beyond typing in 140 characters or less can be broken into three pieces of a triforce: Educating, Conversing, and Measuring. Conversing. The root of social media is the conversation on the platforms that we all know and love. Tags: strategy , tools.

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Ari Herzog

JUNE 21, 2010

Using a social media monitoring program, we listened to the conversations occurring in order to see what was being said and where it was happening. With the results of this “digital snapshot,” we made a decision to focus our efforts on Facebook, Twitter, and YouTube. Related posts: Case Study of 4 Companies on Twitter.

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Case Study Study Social Media Survey 115

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. JB’s services are broad from corporate identity to web strategy to brand advertising to content management. A few email exchanges and a phone conversation later and I was hired. My Connection to Flextronics.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Ari Herzog

SEPTEMBER 23, 2010

I also find myself in the midst of conversations between my guest bloggers and their commenters. Twitter, Facebook, LinkedIn, and YouTube are a few of the big boys for community building. Do you have a community building strategy for your blog? I still respond to every commenter on blog posts that I write. Enough said for me.

Communities 175

Communities Community building WordPress Disqus 175

Ari Herzog

FEBRUARY 20, 2011

With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. The contest was announced two weeks ago as part of a longer article interviewing co-author Dan Zarrella why he researched a book about Facebook marketing strategies.

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Meeting Facebook Social Networking Research 105