Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. Case Study Vent branding strategy Twitter' It sparked furious cries of racism. It sparked snickers. Stand tall. Take smart risks. Stand by your customers. Stand by your brand.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

JANUARY 1, 2015

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. 425 Tweets.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

DECEMBER 21, 2012

Let’s review the 3 steps to social media strategy and measurement. For example, if you are measuring leads, the metric might be conversions (email opt-ins, downloads, registrations, etc.). You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.”

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

NOVEMBER 13, 2012

If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Also, keep in mind that a platform is NOT a strategy. Twitter is not a strategy. Facebook is not a strategy. Well, its certainly not impossible.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Tactics vs. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138