Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Traffic quality by source.

Social Media 194

Social Media Klout ROI Metrics 194

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Tom: Excellent, I love that.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Different social media platforms lend themselves to different social experiences. In short, be sure that you’re adding value to the conversation and to other people’s interactions with you.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. LinkedIn is the primary social network for professionals, about 546 million , round the world. The competition to improve organic rankings and appear on the first page of Google is tough. Content Marketing.

B2B 217

B2B Brands Influencer LinkedIn 217

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Twools: Social Media Unleashed by iag.me. Expert Reviews of Top Twitter Tools.

Review 189

Review Tools TweetBeep Twitter 189

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Experiment with AdWords, social network advertising, Bizo , and other ad networks. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Sysomos Lithium 206

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Influencer 155

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Landing page conversion rates.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Conversations can’t be automated.

Social Media 193

Social Media Sysomos Case Study Hubspot 193

Webbiquity SMM

NOVEMBER 3, 2015

Listen to Two Million Channels at Once with Hootesuite’s UberVU: Hootsuite’s UberVU listening tool (or something like it) should be the veritable foundation of any social selling effort. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time.

Tools 100

Tools HootSuite Team Conversation 100

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MARCH 30, 2012

This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. Your prospective buyers are likely having conversations in places well beyond the big five social networking sites. Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

MARCH 28, 2011

You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. • 93% of B2B buyers believe that all companies should have a social media presence. •

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

APRIL 11, 2012

The topic of social media marketing could fill a book (and has in fact, several ), but here is a seven-step approach to get things moving in the right direction. Research your company’s social media landscape , so you understand where your prospective buyers are congregating and active. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170

Tools Social Media Lithium Netvibes 170

Webbiquity SMM

MARCH 12, 2012

” 8 Steps to Leveraging PR for SEO by gShift Labs. ** 5 STARS.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. Conventional wisdom is that Tuesdays are the best days for social media posting (particularly on Twitter), followed by Wednesdays and Mondays, then trailing off toward the end of the week. People are busy.

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

OCTOBER 10, 2023

Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks. Personalized GIF campaigns have demonstrated their effectiveness in building strong connections with audiences, leading to higher conversion rates and brand loyalty.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

MARCH 29, 2016

Engaging: Being “social” is about conversations. Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment Klout SEO 164

Webbiquity SMM

SEPTEMBER 30, 2010

Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Social media sites include the following: • Social networking sites (e.g. Social sharing sites (e.g. Twitter is a conversational platform, not a broadcasting medium.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

JANUARY 2, 2018

. “Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. Here are three ideas.

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

JUNE 26, 2019

Traffic coming from social media sites is often very targeted. Social media visitors typically spend more time on your site, and are more likely to take some sort of action, versus arriving from other traffic sources. Increase Conversion Opportunities. Done right, B2B social media marketing is time-consuming.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

MARCH 26, 2012

Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. ”

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How many conversions? How much website traffic did it drive? How does this compare to other activities?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. Structure your page so that it leads to a conversion action. Furthermore, make your “Recent Updates” section clickable so that it’s conversion focused. Guest post by Zack Halliwell.

LinkedIn 121

LinkedIn How To B2B Reputation 121