Jeff Esposito

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

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Why your small business SHOULD care about social media

Jeff Esposito

While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. Pro Tip: When dealing with customer issues, you should take the conversation offline if possible. They are the drivers that keep you in business.

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Crazy Canadian Cats Ground Plane, Don’t Be Evil and Universe in my Pocket

Jeff Esposito

Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle. Hopefully I did not miss anything important and if I did, please let me know. Want More Stickiness?

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Facebook will not replace websites

Jeff Esposito

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See push it towards your own cultivated community that plays on the world’s top social network. See Facebook’s T&C ).

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A day in the life of a corporate social media manager

Jeff Esposito

In fact being on social networks is just a small part of our daily routines. In fact those three pieces of the social pie, Tweeting, Facebooking, and reading blogs, are just a small part of the daily minutia of a corporate social media person. Conversing. We can’t let emotions or typos get the best of us.

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Thinking creatively to overcome social roadblocks

Jeff Esposito

A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

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Why should I like your brand?

Jeff Esposito

Twitter – minimal conversation and mostly push marketing. The main reason for this is that many companies are still struggling to measure social media. Offer customers who connect with you on a social network or check into your location with a deal. Foursquare – no deal, despite a call out to check in.

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