Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

JUNE 27, 2008

A conversation on the nature of knowledge work. Social Networks. Computer Writing and Research Lab gbrettmiller Confessions of an Aca/Fan: Designing Accessible Games gbrettmiller Young People and Social Networking Services - digizen.org gbrettmiller Clark Aldrich's.: No Straight Lines. I know I have.

Conversation 100

Conversation RSS GPS FeedBurner 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 5, 2011

However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JUNE 27, 2008

5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Join My Social Networks.

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

NOVEMBER 17, 2010

Related posts: Social Customer Support: AT&T is doing it Right! 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Reach the right audience. What is the demographic profile of your primary customers?

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. At first I used to wonder why we were all doing these social activities, I asked people on my podcast series – so where is this all going?

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

NOVEMBER 3, 2009

Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support!

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Tags: Social Networking Facebook.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. In addition,â?? the brief notes, â??blogs

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Let me explain ….

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. By Darcy Lemons on June 23, 2008. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

JUNE 27, 2008

As the others carried on a conversation - I just scribbled down the key attributes - here they are - pretty much in the order they arose and unedited. Will Facebook displace LinkedIn as "the social network for business"? This is the list we came up with. How to contact me. Current location: Fleet, England (home). Current Poll.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

OCTOBER 27, 2010

But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Grant it there haven’t been a ton of those conversations but if you add up all your competitors and your own brands product lines it becomes meaningful. Social Media for the Boardroom At a recent BlogWell event I got a chance to.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Keynote Speaking/Strategy.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 25, 2008

What's your best personal networking conversation starter at a networking event? This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s Your Advice to African Women About Personal Online Networking Skills.

Skills 100

Skills Conference Eventful Project 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Maintain a vibrant Social Profile. Build a good-sized social network base. But having a good-sized network does provide them with an information advantage, and a fast way to communicate out to the organization at large. How to build out a good-sized social network? Social Bookmarking. Enterprise 2.0.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

OCTOBER 12, 2011

Are consumers entering conversion pathways that lead to sales opportunities? To succeed, you’ll need to understand where your brand fits into your customers’ lifestyles, become a member of those conversations and/or communities, and continually evolve your advertising efforts into opportunities to engage and connect.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

NOVEMBER 10, 2008

it's no longer about pushing information out – it's about consumers generating conversations. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

Social Networking 100

Social Networking B2B Cost Brands 100

Buzz Marketing for Technology

JULY 28, 2008

He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent. social networks. social networks. Powered by Qumana. Information Architecture. Web Commuting.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

APRIL 6, 2011

Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media.

Marketing 243

Marketing Analysis Data Report 243

Buzz Marketing for Technology

JULY 14, 2008

Social networks. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Actively build your social networks so you can tap into them when needed. Sensemaking. Storytelling. « Avoiding reinventing the wheel | Main.

Diagrams 100

Diagrams URL Technorati Exercises 100