Akamai Marketing

JANUARY 24, 2012

Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs. Before you take to the social networks with your company stories, be sure your company can back up the story. But be wary of just jamming messaging down the throats of social media users.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

AUGUST 3, 2011

Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them. They are practically meaningless. Individually.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. This is a totally loaded gun, but I’m going to say it: I want more conversation.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

NOVEMBER 25, 2011

On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio). A couple of days earlier, I noticed this person from Sprout Social started following me. They had some road bumps, they apologized. It isn’t a federal case, everyone can move on. But they aren’t done.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

DECEMBER 22, 2011

The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial. I think we’ll see more video content that also incorporates calls to action on social platforms also. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. But here’s the big rub: social media isn’t just a form of media. The business value of social is different than other forms of media. Still think its a rip off?

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event.

Curation 255

Curation Paper.li Storify Tools 255